[글로벌에픽 황성수 CP] K-beauty brand Purito Seoul has been recognized with the “Rookie” award in the Global Trend category at the 2025 Olive Young Awards, reaffirming its growing worldwide influence. As the Olive Young Awards are determined by analyzing around 100 million annual customer purchase data points, this honor is particularly meaningful as it mirrors genuine consumer trends and preferences.

■ Korean Origin + Functional Ingredients Gain Global Recognition

The award highlights Purito Seoul’s strong market resonance, achieved through its blend of Korean-origin natural ingredients and high-performance functional actives, all expressed through a modern brand identity. Olive Young selected the “Mighty Bamboo Panthenol Cream” as the 2025 Global Trend Rookie product, with consumers in Europe and North America praising it for its value, barrier-strengthening benefits, and ability to fade acne marks.

■ Global Expansion Accelerates Across Multiple Regions

Following its brand renewal in March 2024 to boost global competitiveness, Purito Seoul has rapidly broadened its presence. The brand, already favored in North America and Europe, expanded further in 2025 into the Middle East, Southeast Asia, and South America. A Purito Seoul representative shared, “By studying skin concerns around the world and launching functional formulas rooted in Korean natural ingredients, we’ve built strong trust globally. This award motivates us to advance K-beauty’s reputation even more.”

■ Consumer Data Confirms Growth

Olive Young stated that the 2025 Awards evaluated overseas consumer feedback, global sales momentum, and innovation. They added that Purito Seoul distinguished itself through review credibility and strong global preference. The brand will continue reinforcing its global presence by developing formulas that balance Korean cultural inspiration, efficacy, and international skincare standards.

[글로벌에픽 황성수 CP / hss@globalepic.co.kr]